Home Staging Frequently Asked Questions
Why Have Your Home Professionally Staged?
Home staging prepares your home through “buyer’s eyes”, to enable them to
envision it as their home. At Dressed 2 Sell Staging
© we are practiced in
preparing homes for sale. We will work with the design of your home, help
eliminate clutter, edit and reposition your furnishings to direct the buyer’s
attention to the features and enhancements of your home.
When Should I Stage My Home?
As both a professional Realtor® and Home Staging
Professional, my advice is to stage your home before it is listed.
Statistics show that 95% of today’s homebuyers use
the Internet to search for homes before visiting them. Therefore, staging your home before it appears on the market
maximizes your ability to get top dollar for your home - the first day it is
listed. However, if your home is on the market and you are not getting showings
on the property, then the best course of action to take is to stage your home
before you consider any price reduction. By taking your home briefly off the
market, your home staging can be accomplished. When your home staging is
complete your Realtor
® can simply upload the new photos provided by Dressed 2
Sell Staging
© and enter the home into the MLS
system.
Why Should I Spend Money On A Home I Am Planning To Sell?
Think of home staging as an investment, one that will make certain that you
have the potential to get the highest Return of On Investment (ROI) on your
home. And take into account that
professional home
staging will always cost less than any price reduction you may be
considering. In the past if you decided to reduce your asking price to
attract more buyers that would have typically been a 5% reduction in your
asking price. In today’s market, a reduction of 10-15% in your asking price
is typically required to stimulate more interest in the property. As
reported by National Association of Realtors® (NAR) Staged properties will
sell faster and for more money than homes that have not been staged.
What Does Home Staging Cost?
The cost of a home staging project can only be determined after the property
has been viewed and recommendations have been made, however; you can rest
assured that
Home Staging will always cost less
than your first price reduction and is an affordable investment to
make when you compare the actual dollars spent to stage your home. Take a
look at the example below to see the potential return on investment you may
gain by staging your home:
| Asking Price |
$300,000 |
| Staging Investment (Cost) |
$3,000-$9,000 |
| Return On Investment (ROI) |
$24,000-$30,000 |
Now take a look at the potential loss of income
from a non-staged home:
| Asking Price |
$300,000 |
| Asking Price After First Price Reduction
(5%) |
$285,000 |
| New Asking Price |
$285,000 |
| Average Asking Price After Second Price
Reduction (10%) |
$256,500 |
| Difference Between Original Asking Price &
Second Price Reduction |
-$43,500.00 |
Here is an example from an actual client of mine this year and his
experience with selling his home before home improvements and staging of the
property were performed.
I was Contacted by the owner who had his home listed for sale for almost 1
year and he had lowered his sales price on this “as is” home several times.
His current asking price at time of Consultation was $219,900 with a best
offer of $175,000
| “As Is Condition” |
Pre-Consultation |
After Home Improvements & Staging |
Outcome |
| Current Asking price: |
$219,900 |
Asking price |
$249,900 |
| Days on Market |
300+ |
Days on Market |
<60 |
| Highest Offer |
$175,000 |
Actual Sales price |
$245,000 |
| Renovation Costs |
0 |
Renovation Costs |
- $27,000 |
| Gross Proceeds |
$175,000 |
Gross Proceeds |
$218,000 |
| |
|
Return on
Investment |
+ $43,000 |
My Home Was Professionally Decorated, Why Do I Need to Consider Home
Staging?
Professional Interior Decorating and Home Staging are in fact, very different
processes. Interior Decorating takes into account your personal tastes and
“imprints” your personal style on every aspect of your home. Home Staging works
to create spaces in your home that will appeal to the greatest number of buyers.
When selling your home it’s important to remember that we are selling space and
the architectural features of your home and home staging will assure that your
potential buyers are given the ability to envision living in the home, absent of
a lot of distractions.
Why Choose Dressed 2 Sell Staging©?
Dressed 2 Sell Staging
© offers you expert knowledge of the real estate market,
and superior expertise in home staging and redesign concepts. We offer cost
effective solutions to make homes sell. We also have a large inventory of
furnishings and accessories to simplify the home staging process. We offer
flexible rental options and home staging contracts to meet every budget. We
pride ourselves on our attention to detail and superior customer service. Our
portfolio and our customer testimonials demonstrate our dedication, talent and
success.
